I’m a strategic thinker. From the outset of a project I’m focused on objectives, whether working with business stakeholders or designing for the end customer.

The challenge of designing complex processes is very satisfying. I love transforming complicated requirements and data into beautifully simple solutions.

I’m a creative designer. Understanding the brand experience alongside how the brain perceives visual information is an important part of the design process.


  • User Interviews
  • Surveys
  • Usability testing
  • Workshops
  • Competitor and peer reviews
  • Requirements gathering
Strategy and Insights
  • Business requirements
  • Stakeholder managment
  • Benchmarking
  • Content strategy and planning
  • User journeys and mapping
  • Persona development
UX and UI Design
  • Conversational/voice interaction
  • Complex design challenges
  • Data visualisation
  • Wireframing and prototyping
  • Digital brand development
  • Visual design