I always approach my work from a human perspective. By thinking about real behaviours, we can more successfully create and innovate.

I’m a strategic thinker. From the outset of a project I’m focused on its objectives. Whether working with business stakeholders or designing for the end customer, I find engaging stories communicates ideas much more easily.

The challenge of designing complex processes is very satisfying for me. I love seeing how complicated requirements and data can be transformed into beautifully simple creative concepts and interfaces.

I’m a creative designer. I believe communication through brand experience and understanding how the brain perceives visual information makes graphic design an incredibly important part of the design process.