Are you a marketing super kid? Ideas just stream out of your head at an exponential rate? I’m certainly not. Despite occasionally having a great idea pop into my head I quite often struggle to create exciting and interesting concepts. So, if you’re not a marketing genius, or are just on a bad day, what do you do?

Well, for me it’s all down to research, brainstorming and hardwork.  I try to soak up as much as I can about the subject, target market, brand or whatever, then start doodling, writing and sketching whatever comes in to my head. It can also be really useful to sit down with a bunch of colleagues and just bounce ideas off each other. All you need is a few not too bad ideas, then just work on developing them. I think with that you’ll get there in the end, and sometimes it will even turn in to that genius idea you were looking for.