For the past couple of weeks I’ve been doing some ‘thinking time’ for some new projects. It has involved researching the brand, target market as well as the competition, then creating a concept that provides the user with something a bit more unique; something that has a point of view, rather than just a nice looking design.

It’s been a little hard going trying to keep my ideas fresh, but I’ve actually really enjoyed getting into creating the brand concepts for them. I’ve also been doing my emotional thinking, that I was talking about in my last post, to make sure that I’m doing something that users can identify with. Well, I still need to push myself in this way for all the design work I do, but it does feel nice that I’m progressing as a designer.