Well, I had to do my first client presentation yesterday.

I’ve always known it’s not one of my strong points, and although it went fine and the client was happy with the work we’d done, I think I’ve worked out where I went wrong.

My past experience in doing presentations has been at University, so the presentations all tended to be more information based and practical, rather than visual. The setting is also very different from the very formal standing in front of a screen with an audience in front of you to the more relaxed sitting around a table discussing the project.

So, when I went about creating my powerpoint file and planning what I wanted to say, I ended up preparing for it with my past experience in mind, but what you really have to do in a client presentation is connect with the audience. You have to basically tell them a story, show them all the thought and passion that you actually put into the project, and discuss all the little details that make it what it is.

Well, I think next time I’ll be better, and have a better way of going about it.