It is always really important when starting a project to get under the skin of the product or brand that the design is going to be for. Mostly, this involves getting a lot of information from the client about their brand and product, as well as researching them, and their competitors online, but sometimes you get to do great stuff, like go shopping.

So, on Thursday, for the new project I’m working on, myself and another couple of girls took a trip around the high street stores in Glasgow researching our client’s product and their competitors. Phew, what hard work! But, anyway, apart from a nice day walking around Glasgow, we managed to get really valuable insights about the product, customers and the perception of the brand. It’s now going to be so much easier to create a design that will make the client happy, as well as their current and potential customers.

Tags: design, research