When I started out as a designer I found the idea of creating a brand identity to be a mystical and exciting thing. Putting shapes and words together to create something with it’s own personality, to encompass what a company was about, was quite appealing, but as I developed my skills in both print and web design I discovered that it was something I tended to struggle with, and then just neglect. Then, as I found my interests lay more towards web design, with it’s wonderful mix of problem solving, creative design and programming, I just never quite got around to getting any better at it.

So, around ten years later the idea of creating a brand for myself didn’t even cross my mind. When creating this site, I just naturally created a little ident that I was rather fond of, instead of spending hours thinking of what I wanted my logo to say to other people. Hence, I was rather surprised, and flattered, when David Pache contacted me to ask if he could include my website brand in part 3 of his 100 Brands of Interest.

This has gotten me thinking about my original love for brand identity and how I’ve never quite felt comfortable around it. I believe the time is now to re-examine it. I’ve enjoyed developing my illustration skills, and thanks to iStock’s new product, Logos : Logos come to istock, I have a great new avenue to help me rediscover my lost interest in logo design.

I’ll let you know how I get on!

Tags: brand, design, illustration, logos, thoughts