During the run up to Christmas in 2012 and 2013 Foolproof surveyed shoppers to uncover the true impact of the phenomenon known as showrooming (where consumers visit a physical store when shopping for a product, before checking to see if they can get a better price online). This looked at the financial impact on retailers, but also how customers behaved. To demonstrate this research Foolproof wanted an infographic that would present the data in a more visual way.
As a team of designers, UX consultants and marketers we reviewed the outcome of the research and categorised the different types of data. We then pulled this into a story structure wireframe to find the best way to demonstrate the information. We explored different styles of infographic using mood boards, and decided on a design direction. This was then more fully designed visually into this infographic.